申请美国广告专业分支方向怎样选择？管理方向(Management track concentration courses)：Account Planning; Interactive Marketing Communication; Advertising Media Planning and Buying ;Contemporary Mass Communication; Communication Theory; Ad Management; Communication Research; Problem Solving in Advertising.
创造方向(Creative track concentration courses): Creating Broadcast Advertising; Contemporary Mass Communication; Ad Copy & Design (first semester);Advanced Art Direction; Advanced Copywriting; Portfolio Development I (second semester); Portfolio Development II (third semester).
研究方向(Thesis track concentration courses)：Contemporary Mass Communication; Communication Theory; Advertising Management; Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track.
