MSc in Advertising (广告社会科学硕士)
项目信息
1. 该项目需要完成24个学分，即完成8门课程(5门必修和3门选修)。
2. 必修课：
Applied Communication Research
Theories in Advertising and Communication
Creative Works: Appreciation and Strategy
Legal and Ethical Aspects in Advertising
Account Planning and Advertising Management
3. 选修课：
特色在于除了可以选修本学院的课程外，学生可以选择市场营销系的课程。不过学校如果要选修市场营销系的课程，需要之前完成MKTG5011课程。
市场营销系可供选择的课程(五月花留学推荐课程-16门课程):
Marketing Research
Integrated Marketing Communication
Customer Relationship Management (CRM)
Chinese Wisdom and Marketing
Strategic Brand Management
E-Marketing
